Fiat 500C by Diesel, the new cabriolet version of the model jointly created in 2008 by Fiat and Diesel, the famous clothing and lifestyle brand, has debuted in Japan. The Fiat Café in Aoyama (Tokyo) – an exclusive location, which has become a byword for sociability and Italian style – was chosen for the prestigious event, which was attended by representatives of the establishment, the world of culture and the press, in addition to Diesel founder Renzo Rosso and the top managers of Fiat Group Automobiles Japan. The car also made its European debut at the Milan Furniture Fair in front of the splendid Diesel flagship store in the renowned Piazza S. Babila.

The new cabriolet “by Diesel” confirms the extraordinary capacity of the "500 Project" to continuously evolve with the addition of new versions. This is precisely one of the secrets of the undisputed success of the Fiat 500, a genuine pop icon and expression of the concept of "massexclusivity" (“non-exclusive exclusiveness”), which a few days ago reached the target of 500,000 units produced in only 31 months after having been launched. In detail, the 500 by Diesel is distinguished by some bold aesthetic features, starting with the exterior. Everything is exclusive for this version, the result of the creativity of two teams of designers.

Just like the saloon, theFiat 500C by Diesel also combines two apparently distant worlds: fashion and motoring. In fact, they have some important concepts in common, such as talent, creativity, charm and innovation, the winning ingredients of Italian style, which is famous worldwide.

PLEASE NOTE THAT CERTAIN MODELS, VARIANTS AND TECHNOLOGIES MAY NOT BE AVAILABLE IN SOUTH AFRICA.