So, at this year’s Geneva show the house of the scorpion will be presenting the Abarth Punto Evo and the Abarth 500C, the latest two performance cars based on already popular and acclaimed Fiat models.

The Abarth Punto Evo is the sporty, high-tech version of the Punto Evo that Fiat introduced last September and that is due for release in South Africa within the next few months. Abarth is aiming, with this model, to reinforce its standing with young enthusiastic drivers, a process begun with the Grande Punto, which has sold best to customers in the 18 to 30 age group.

A great deal of curiosity has also been built up ahead of the launch of the Abarth 500C, the first convertible to be launched by the renewed Abarth company. This elegant and dynamic car is packed with Abarth racing spirit and the latest performance technology. The Abarth 500C is more than just a developed version of its Fiat counterpart. On the contrary, it represents a strategic choice by Abarth. With it, the company is making clear advances towards those members of the female public who are seeking not only design and elegance but a good dose of sports performance too.

Both new models will go on sale over the next few months through Abarth’s official dealer network in Europe and Japan, closely followed by other markets, and boosting the company’s already excellent results for 2009.

Proof that the direction taken by Abarth is the right one comes from the statistics. These announce quite clearly that the brand is experiencing continuous growth: from 2008 to the present day, Abarth has sold 20,000 cars, including 8,400 Abarth 500s and 2,700 Abarth Grande Puntos, to say nothing of 3,300 performance kits. So it is no wonder that this impressive commercial success has led to an equally rapid growth in the number of dealers and official performance centres associated with the marque.

As well as consolidating its existing markets, Abarth is also extending its network in strategic European towns and cities like Amsterdam and Paris, and expanding into east European markets like Rumania, as well as Mediterranean basin markets like Israel. The Abarth distribution network is already unique, boasting 141 showrooms, 140 official performance centres and 300 service centres in Europe. These figures do not take account of the recently established “Abarth Racing” performance tuning network, which already boasts 6 centres holding exclusive sales and assistance rights for customers purchasing Abarth’s race-ready models.

PLEASE NOTE THAT SOME VARIANTS, TECHNOLOGY OR MODELS MAY NOT BE AVAILABLE IN SOUTH AFRICA.