The Fiat 500 by Diesel has chosen “Bread & Butter”, the show dedicated to youth fashion in Berlin, to preview two important new features: “Midnight indigo” blue, a special body colour, and the 1.3 Multijet II 95 HP (Euro 5) with Start&Stop system fitted as standard, the new second-generation turbodiesel, now even more environmentally-friendly and suitable for city driving.

The result of close collaboration between Fiat and Diesel, the famous clothing brand by Renzo Rosso, the model will be limited edition and marketed worldwide. Its success is boundless and from Italy to Japan, to France, almost 6 thousand cars have already been ordered out of the 10 thousand available in total. In Berlin, within “Bread & Butter”, the Diesel stand and the exclusive Fiat 500 will no doubt attract the attention of the visitors, just as they did at the recent Mumbai Motor Show, India. Spanning a surface area of 700 square metres in the Denim Base section, the Italian label will present its 2010 autumn/winter collections and the new “shop-in-shop/corner” concept, conceived as a genuine stage to present and convey the values of the brand and all its creativity even within multi-brand stores.

As regards the new colour, the Centro Stile Fiat (Fiat Style Centre) worked once more with the creative team at Diesel to create a dark blue which recalls the denim used to make jeans. The use of a micaceous rather than a metallic shade offers at first glance the feeling of iridescent colour, which varies according to the light, very similar to stone washed fabrics. And this thanks to a finer texture of paint and its ability to create an almost 3-D effect. This new blue also, like the black and green already in the range, perfectly matches the matt paint chosen for the finishes which characterise this model.

PLEASE NOTE THAT SOME VARIANTS, TECHNOLOGY OR MODELS MAY NOT BE AVAILABLE IN SOUTH AFRICA.