The world of Fiat and 500 will be even closer to Community members, Facebook fans (more than 100,000 today and counting) and all enthusiasts with the new www.STORE.FIAT.com , a site entirely dedicated to Fiat and 500 product online shopping.

All items for sale have quality, Italian flair and stylishness in common and are divided into four sections to assist searches and to introduce the entire collection as conveniently as possible.

The categories - "500 World", "For You", "For your Friends" and "For your Car" - contain other 130 products: clothing, accessories, gift items, models, leather goods, special items and more than 200 accessories for your Fiat. Designed to promote and sell exclusive, original items meeting the high quality standards required by the Fiat Group and to fight counterfeiting, the online store will be complemented by links to the Official Fiat web site, to Web Communities and to Fiat Clubs, in addition to Facebook and other social networks, like Twitter and Friendfeed.

Always during the birthday celebrations, Fiat 500 fans will be able to enjoy themselves with the “happy roads” initiative. Users on fiat500.com will be able to choose among 4 different playlists their favourite songs and “sing-along” with a new interactive player. The 4 playlists are named after the 500 trim levels (rock, lounge, pop and sport) and follow the user’s mood. Recording a video will also be possible: the nicest and funnier ones will be uploaded on the website, voted by the users and shared on Facebook. When a video gets up to 10 votes, the author wins the possibility to download the playlist tracks he/she selects on the 500 Blue&Me Pen, to sing along in the car.

PLEASE NOTE THAT CERTAIN MODELS, VARIANTS AND TECHNOLOGIES MAY NOT BE AVAILABLE IN SOUTH AFRICA.