Fiat design. Italian design.
The story of many projects
that have become part of one design: the Fiat design
The Fiat design.
From an icon like the 500 created in 1957, the 2-seater berlinetta which became the symbol of Italian car manufacturing, to the Multipla, exhibited at the MoMa in New York, Fiat has always considered design as one of its most important values. Indeed, the brand has been setting great store on design since the very early years, between the 1950s and 1970s, the golden years of Italian design, convincing excellent design companies from the Turin area to join it and breathe life into designs of great importance and courage, such as the Fiat 124 Sport Spider and the Fiat X1/9. The designs produced between the 1990s and the beginning of the new millennium were based on functionality, in line with the trends of that period. But from then on until the current day, FCA has not only invested in technology and innovation, but also and above all in Italian design, with its characteristic harmonious forms and coherent, homogeneous lines, seen worldwide as the epitome of excellence, now and always.
The Fiat style centre
They called it simply Style Centre, or Workshop 83. It is the place in which each of the visions developed by Fiat designers and engineers has taken shape over the years. It was commissioned in Turin in January 1953 by Dante Giacosa, great Italian engineer and designer, a master of the Italian car manufacturing school and always closely tied to the Fiat brand. Today the Style Centre has been transformed into the Fiat Group Style Centre, but it is still the place where the future of Italian cars is built on a daily basis. It all begins with a pencil and a piece of paper. And ends with grand Italian visions becoming cars, starting up and taking to the road.
| New 500 | Panda | 124 Spider |