Designing cars to build the future, building cars to design the future.
More than 100 years on four wheels. Always on the move.
We started in 1899 with the 3½ HP. It was the same year in which, on 11 July, the only automotive company in Italy, Fabbrica Italiana Automobili Torino, was established.
From then on, with our models, piston by piston, and one new idea after another, we have written the history of our brand and that of Italian and worldwide mobility.
We believe in the future, and even more than that, in the passion of our ideas: we know that these are the true elements that design our future.
The Heritage Project
Ideas are the force that drives designers: ideas of progress, innovation and future.
The former arrived in the summer of 1899, with the 3½ HP, of which only 24 units were manufactured by a total of 150 workers in the Turin automotive factory, the only one in Italy.
The enthusiasm that guided those early visionaries generated a company that inherited the passion, know-how and experience that allowed them to arrive at today, readier than ever for the challenges the future holds.
A lot has happened in over 100 years of experience: from the 500 to the new 124 Spider, with the Uno and the X 1/9 in between. And it is an attempt to promote each of these projects, from the classic Fiat cars to the newest models, that has produced Fiat Heritage: the project that tells the story behind the cars, the history and the key figures of the world of Fiat.
A project that looks beyond the single brand, analysing in depth all the happenings that have involved not only Fiat, but also the other brands of the FCA group over the years. It is the story, told step by step, mile by mile, of the road travelled following common values and a unique passion that has made millions of people mobile, and still continues to do so today with the same passion as always.
The sporty Berlinetta for the North American market